In the trucking industry, there are always the brokers and the carriers. A broker’s job is to look for freight, then that freight will be matched with a truck. Then, the trucks will carry that freight to its destination. it all sounds easy enough. However, the difficult part in that process has always been linking those people with the freight to those with the trucks.
In the past, the brokers and carriers often have one-on-one relationships which help built these relationships into a business network. Get more info on Comfreight. With this kind of relationship, the brokers can make sure that they can rely on the carriers in their network to safely deliver the freight to its destination and on time. The carriers can also assure that they would get paid for doing their job. That is to say, these type of networks proved to be effective because they have trust with each other. Brokers and carriers first did business together in person, over the telephone and later by fax and e-mail. This method of doing business worked, however, it took a lot of time and money.
Then, the Internet revolution happen. Later, people use the Internet to acquire information, purchase and sell items and services online. You can save time by doing business online. Soon, the loadboards were created. Loadboards refer to those websites that help companies advertise their freight and trucks with other people of the transportation community. Today, companies could grow their networks and their businesses more and more while, at the same time, saving their time and money.
When loadboards started becoming so much popular, there were several negative issues that surfaced. More and more users were connecting from different places and it became difficult to know exactly who the companies were dealing with. Brokers then began to worry about their freight not being delivered safely and on time. The carriers also worried that they might not receive the right pay for their job. People started to doubt if they were working with companies they could trust. Through the use of social media apps like Twitter, Facebook, Instagram, and YouTube, people can connect with others, as well as, maintaining their ability to grow and develop trusted networks of friends and business partners.
What happens if you combine both the powerful loadboard technology and integrate social media components? Read more now. The outcome would be a system that let users create their own community built from trusted networks.
Thus, the new Freight Matching Communities are born. Freight matching communities incorporates the capacity of freight matching technology with the benefits of a social networking.
Similar to a group on LinkedIn or Facebook, users first post their excess freight and trucks within their exclusive trading community, and using the carriers and brokers they know and rely they can start setting up.
If ever the user is unable to find a match in their exclusive community, then the posting will be available to the other members of the Community. If the posting still does not find a match, it will then become available to other users on their public Freight Matching loadboards.
Freight Matching Communities is the next popular thing of loadboard technology. Learn more from https://en.wikipedia.org/wiki/Freight_exchange.